Michael Mosberg

Michael Mosberg

  • Email:: mike@thehookrc.com

Michael is the entrepreneur and visionary behind Urban Recovery House and The Hook.  He brings extensive managerial, real estate, and property management experience to the Company.

Michael practiced as an attorney, culminating in 2007 with the launch of his own law practice. He  was involved in the founding of TheFix.com which is the world’s leading addiction and recovery website. Currently, Michael is a partner in a real estate firm invested in the New York market. He is also involved in several startup technology ventures that have raised in excess of $70 million dollars. Michael holds a JD from Touro College Jacob D. Fuchsberg Law Center, and studied Business Management at the SySyms School of Business at Yeshiva University.

Cal Nathan

Cal Nathan

  • Email: : cal@thehookrc.com

A lifelong entrepreneur, Cal brings a deep expertise in launching new ventures, marketing, management, operations, hospitality, and finance to the Company. He also brings an extensive list of business contacts who can help the Company establish a strong brand identity in the field of upscale recovery services.

Since 1998, Cal has been a partner in a leading event agency that serves top-tier clientele, advertising agencies and leading consumer brands. Cal’s expertise lies in marketing and branding and will help Urban Recovery House build a premier brand in the rehab space. Cal holds both an MBA and a BS in Marketing and Management from the Stern School of Business at New York University.

Johan Sorensen

Johan Sorensen

  • Email: : johan@thehookrc.com

Johan brings more than a decade of experience in launching, managing, and marketing residential addiction treatment facilities to the Company. He has also served as a clinical director at multiple centers around the world, including the Nour al Shorouk Centers in Lebanon and Saudi Arabia.

Johan has launched and/or run several of the best-known residential facilities in the UK, including Life Works and Priory Farm Place. He currently provides consultancy services and interventions in Europe, Africa, the U.S., and the Middle East. He travels and networks internationally in a quest to find the newest and most effective approaches for any given population. Johan’s passion is the provision of comprehensive and top quality care using innovative and client-centered approaches. He is an executive board member of C4 Recovery Solutions in the U.S. and a trustee for the Addiction Recovery Foundation in the UK. Johan qualified as an addiction counselor in England in 1998.

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